%MINIFYHTML6613f903511d564c4e54cf56c912325812% Makeup By Lauren P: Bare Escentuals RETHINK WHAT MATTERS Campaign & MakeupByLaurenP.com Give-a-way!

Saturday, January 23, 2010

Bare Escentuals RETHINK WHAT MATTERS Campaign & MakeupByLaurenP.com Give-a-way!


Rethink what a revolution looks like, from going bare in public to what freedom feels like. Bare Escentuals, the mineral makeup pioneer, invites you to shake up that foundation and sound off on topics that are more than just skin-deep with their new campaign, Rethink What Matters.

Born from employees rethinking makeup itself – the beauty brand found looking good is not about using artificial gunk to cover imperfections, but about enhancing what you’ve got. In keeping with their wink-wink approach to marketing (Love MATTE Campaign), Bare Escentuals unveils playful taglines to help start honest conversations with your girlfriends. bareMinerals SPF15 Foundation feels completely weightless, but gives you all the flawless coverage you need. Like you are wearing nothing at all.”

Bare Escentuals invites you to give rethinking a try, too. Every week at RethinkWhatMatters.com, a new discussion topic will be featured with five questions for you to answer and share with your friends by email, Facebook and Twitter. What’s in it for you? Well, good karma for one. And free products and other fantastic goodies. Plus for a few really lucky ladies, an even bigger reward that will definitely make rethinking worth your while.

Bare Escentuals will also be taking its message to the streets by dispatching Quickie Vans within select cities. Each van will feature a tagline (for instance, Rethink Going Bare In Public) to grab the attention of passers-by and pop up into a mini boutique with a team offering “make-unders” and samples. So stop by and "Rethink the quickie" for an impromptu make-under.

Head over to RethinkWhatMatters.com on January 22nd.

The Rethink Campaign Contest will run for nine weeks total, with the first set of Rethink questions going out on 1.22.10 (Week 1) and the last set of Rethink questions going out on 3.19.10 (Week 9). The contest will end on 3.26.10.

Every week there will be BE goodies for a lucky (randomly selected) group of people who answer the Rethink questions and share with their friends. At the end of nine weeks (3.26.10), one grand prize winner and two runner-ups will be drawn.

Note: Weekly giveaway information will be updated every Thursday.


  • The quickie van will be operating five days a week in SF from 2.8.10-3.28.10; NYC from 4.5.10-5.2.10; Chicago from 5.10.10-6.6.10.
  • The van, branded with taglines like "Rethink Going Bare In Public," pops up into a mini boutique complete with a team offering make-unders, shade matching services and deluxe samples of bareMinerals 100% Natural Lipgloss, RareMinerals Purely Nourishing Moisturizer, bareMinerals Hydrating Mineral Veil, and other complexion products.
  • Bounceback cards will also be given away which offer women a free Handy Buki Brush ($20 Value) with any purchase of either a bareMinerals Original SPF 15 Foundation or MATTE SPF 15 Foundation - redeemable in SF from 2.8.10-4.30.10; NYC from 4.5.10-5.30.10; Chicago on 5.10.10-6.30.10.
  • In one of the cities? Follow the quickie van on Twitter to find out where it is in real-time and stop on by for an impromptu make-under!
MakeupByLaurenP.com Bare Escentuals Give-a-way!
After the new & improved MakeupByLaurenP.com has launched, be on the lookout for a Bare Escentuals give-a-way.  The company is being kind enough to help me celebrate this exciting launch of their new campaign and my new website, by allowing me to give-a-way two (2) units of their bareMinerals Blush.  This give-a-way will be happening in the next couple of weeks on makeupylaurenp.com, so remember to check back! 

Please take part in the bareMinerals Contest at RETHINKWHATMATTERS.COM, and remember to check back and enter my give-a-way to win a bareMinerals Blush!


Sylvia on January 23, 2010 at 10:50 AM said...

This is so exciting!!!! I'm so happy for you and your new site...can't wait to see it! Congrats darling, all your hard work deserves it! I'm so going to enter the giveaway and hope I win! I love blush! My friend lorraine also posted something very similar and is giving away some bare minerals merch as well!
Good luck with everything ♥

booboo on January 23, 2010 at 5:32 PM said...

I know! there's like 3 of us that got sponsored by them lol how cool! :)

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